Indexing
Blocked pages, duplicates, and the canonical that should win. If Google cannot fetch it, the rest of the work waits.
SEO
We work on the pages Google can fetch and the queries the business can actually answer. Search Console stays in your name. We do not promise a position.
- Semrush
- Ahrefs
- Search Console
Crawl
What Google is allowed to fetch: the sitemap, the blocks, and the pages that never get a request.
The page
One URL that should answer a query the business can fulfill.
Search Console
The queries and pages already getting clicks. Not a rank screenshot.
The note
What changed, and the queries we are not going to chase.
Semrush is a trademark of Semrush Inc. Ahrefs is a trademark of Ahrefs Pte. Ltd. Google Search Console is a trademark of Google LLC. Uptechrune is an independent consultancy and is not a partner of these companies.
The work
A query the company can answer
The page is written for a search the business can fulfill. A list of keywords is not the brief.
The page other pages point to
Internal links name the URL that should be the answer. Competing pages get a decision, not another rewrite.
A monthly note
Search Console, what moved, and what we left alone. Your team can read it after we step back.
Where search stalls
Google cannot fetch the site
A block, a broken sitemap, or a page that never returns. Nothing else on the list matters until that is fixed.
Several pages want the same query
Titles overlap. Google picks a URL you did not mean, or picks none of them cleanly.
Traffic moved and nobody wrote it down
A template changed, a page was merged, or a redirect landed in the wrong place. The meeting starts from memory.
How an engagement runs
Read what is live
Search Console and the pages Google can already reach. You get the gaps in writing before anything is rewritten.
Name the answer
For each query that matters, one URL. The others are consolidated, redirected, or left alone on purpose.
Leave the note
What changed, who can edit the pages, and the queries we will not chase. Search Console stays in your account.
Search Console stays yours.
The property, the sitemap, and the access list remain in your Google account. Ending the engagement does not mean asking us for a login you should already hold.
How it is bought
We do not promise a ranking. The fee is in the statement of work, in US dollars. How an engagement is bought.
Search