Account architecture
Search, Shopping, and Performance Max stay apart when they do different jobs. Campaigns are named so a new person can read them. The ones left over from an old test get paused.
Advertising and Merchant
Google Ads and Merchant Center, structured so your team can change the account without breaking the catalog, the tracking, or the number finance trusts.
- Google Ads
Merchant Center- Analytics
Catalog
What the store actually sells: price, availability, and the identifiers the feed depends on.
Merchant Center
The product data Google uses. Disapprovals, and the gap between the store and the ad.
Google Ads
Search, Shopping, and Performance Max, named so someone can see what each campaign is for.
Measurement
The conversion that ads, analytics, and finance all recognize as the same event.
Google Ads, Merchant Center, and Google Analytics are trademarks of Google LLC. Uptechrune is an independent consultancy and is not a Google partner.
The account
Merchant Center
Price, availability, and identifiers sit in the account, not in a file someone uploads when Shopping stops. A disapproval that blocks sales comes before a pile of warnings that do not. We check that the feed still matches what the warehouse can ship.
Measurement
Before budget moves, we write down what counts as a sale. The ads account and finance should be using that definition. If the tag breaks, a named person is told.
Operating rhythm
There is a weekly check and an owner. Not everyone can change structure, bids, or the feed.
Where accounts stall
The account is a history of tests
Campaigns pile up. The last experiment was never closed. The structure describes last year, not the catalog you sell now.
The feed left the store
Price, availability, or identifiers drift. Disapprovals sit. The ad shows a product the warehouse cannot ship.
Ads and finance disagree
The meeting starts with which revenue number is real, so nobody can say what the last change did.
How an engagement runs
Read what is live
The ads account, Merchant Center, and the figure finance already uses. You get the gaps in writing before anything is rebuilt.
Agree the structure
Naming, campaigns, feed rules, and a list of what we will not change. You approve it before spend moves.
Lock the conversion
One definition of a sale, where it is recorded, and who hears when it breaks. Marketing and finance keep the same note.
Leave a weekly check
Your team can run it. The logins stay in your Google account.
The accounts stay in your name.
Google Ads, Merchant Center, and the analytics property remain yours. We do not rent them back, and ending the engagement does not mean asking us for a login you should already hold.
How it is bought
We decline an account we cannot explain to the person who owns the budget. The fee is in the statement of work, in US dollars. How an engagement is bought.
The account